KSA Pavilion
Kingdom of Saudi Arabia Pavilion @ 2023 Doha Horticultural Expo
Location
Doha, Qatar
Interior design Project developed by JCS GRIECI SANTALENA
Architectural Project developed by UOOU studio
Innovations and Environmental Sustainability
“Green desert, Better environment” - The motto of the first International Horticultural Exhibition held in the Middle East and North Africa regions, aims to promote sustainable behaviours and increase environmental awareness, in order to mitigate and reduce desertification through the employment of green solutions. The KSA Pavillion intends to reflect the cooperation between ecosystems, communities, climate, energy, material life-cycle, and people, in order to encourage a process that will not damage the ecosystem, instead, it will enrich and regenerate it.
An Oasis in the Desert
The 5500-metre square exhibition area makes the Saudi site the second largest after Qatar’s host pavilion, offering a unique journey through a seamless experience between nature and technology. The interactive environment perfectly suits the theme of the event, allowing the visitors to learn about impactful national initiatives, focused on the promotion of modern agriculture, technology and innovation, environmental awareness, and sustainability.
Between tradition and innovation
In designing the interior spaces, we perceived the identity of the Saudi Kingdom as deeply related to the smooth equilibrium between innovation and traditions. In like manner, we imagined space as the symbol of an unconventional combination of modern shapes and recurring patterns.
From the main entrance, it’s possible to identify two different areas merging in the same elegant building. The immersive experience dominates the western side, while the eastern one hosts various functional spaces.
In the occidental area, the journey continues through some monumental pivoting doors that, by a charming reception, conduct the visitors to the most exclusive space.
